Google Merchant
& Shopping Ads
Get your products listed on Google with image, price and store name. From Merchant Center setup to feed optimization and Shopping / Performance Max campaigns, we manage your e-commerce advertising end to end.
A row in your feed becomes a product card on Google
Every product sent to Merchant Center is a row of fields — title, price, image, availability, GTIN. If a field is missing or wrong, the product is disapproved and its shopping card never appears.
↳ Use “Process feed” to turn rows into cards; press “Fix errors” to repair the faulty row
Example products and fields; prices hidden on purpose.
Our Google Merchant Workflow
In Shopping ads, most of the performance is decided in your product data, before the ad dashboard. That is why we start with a feed audit and build campaigns on clean data.
Let's talk about your project
Book a call ↗We audit your current feed and the Merchant Center diagnostics screen line by line
We fix missing and incorrect product attributes with feed rules and supplemental feeds
We group products by profitability and performance, then build the campaigns
We track spend, revenue and ROAS by product and reallocate the budget accordingly
From Merchant Center to campaigns
- 01
Merchant Center Setup
Opening the account, verifying and claiming your website, and entering your business details, shipping and return policies in Merchant Center completely and correctly.
- 02
Product Feed Creation
Pulling an XML feed from platforms such as WooCommerce, Shopify, Ticimax or İdeasoft, or building the feed with Google Sheets or the Content API.
- 03
Title & Attribute Optimization
We rework product titles around the attributes people search for, such as brand, model, color, size and material, and fill in the GTIN, MPN and category fields.
- 04
Disapprovals & Suspensions
We go through disapproved products, price and stock mismatches and misrepresentation warnings one by one, and handle the appeal process.
- 05
Shopping & Performance Max
Depending on your catalog structure and goals, we build a campaign architecture using standard Shopping, Performance Max or both together.
- 06
Product Group Segmentation
We define custom labels by profit margin, price range, season and sales performance, and allocate budget across product groups deliberately.
- 07
Conversion & Value Tracking
We set up GA4 and Google Ads conversion tags with sales values, and strengthen measurement with enhanced conversions and cart data.
- 08
Free Listings
We configure the settings needed for your products to also appear in free listings on the Google Shopping tab and in Images results.
4 Areas That Determine Feed Quality
men's linen shirt white
Shirt 123
₺•••
Site and feed price don't match
store.com · Free delivery
Competitor
Competitor
The Feed Fields We Optimize
Product titles and descriptions that match search intent, are not truncated and avoid repetition.
BeforeShirt 123
AfterEve Studio Men's Linen Shirt Slim Fit White L
In Shopping,
we start with data
In shopping ads, product data shapes the result before the ad dashboard does; the way we work is built on that.
About us →From feed audit to product-level optimization
- 01
Account & Feed Audit
We review the Merchant Center diagnostics report, feed fields, price consistency between site and feed, and the tracking setup.
- 02
Feed Fixes & Enrichment
Title, category, GTIN, image and custom label fields are reworked, and products pending approval are cleaned up.
- 03
Campaign Structure
Product groups, budget and bidding strategy (Maximize conversion value, target ROAS, etc.) are defined and the campaigns go live.
- 04
Product-Level Optimization
Search terms, product performance and feed changes are monitored regularly; next steps are shared in a monthly report.
Frequently Asked
Questions
Merchant Center is the platform where you send your product information (title, price, stock, images, etc.) to Google. Google Ads is where you manage the ad campaigns for those products. Shopping and Performance Max campaigns pull product data from Merchant Center; the two accounts work linked together.
We first check the ready-made XML output of your e-commerce platform. In most cases it is usable but has missing fields. We fill those gaps with Merchant Center feed rules, a supplemental feed or Google Sheets. If your platform cannot generate a feed, we work out a suitable solution together with your development team.
The most common reasons are a mismatch between the price on the site and the price in the feed, outdated stock information, watermarks or text on images, missing GTINs, and return and shipping policies not being clearly shown on the site. We report every warning on the diagnostics screen along with its cause and put together a plan to fix it.
There is no single right answer. Performance Max distributes ads automatically across Search, YouTube, the Display Network and Gmail, and is strong in accounts with enough conversion data. Standard Shopping gives you more control over search terms and bids. Based on your number of products, conversion history and margin structure, we recommend one or both together.
Yes. Products uploaded to Merchant Center can, when eligible, also appear in free listings on the Google Shopping tab. This visibility does not require an ad budget, but feed quality is decisive here as well.
Our main metrics are return on ad spend (ROAS), cost per conversion, revenue per product and units sold. On top of that, we regularly track feed health (share of approved products, number of warnings) and impression share.
Feed approval and campaign setup usually take anywhere from a few days to a few weeks. Because automated bidding strategies go through a learning period, data in the first weeks can fluctuate; making sound decisions requires at least a few weeks of conversion data.
Yes. By sending your store stock to Google with a local inventory feed, you can run ads that show nearby users the product is available in store. This requires linking your Google Business Profile to Merchant Center.