Logo
Design
A logo must be recognized the same way on a business card, a sign, packaging and a tiny profile picture on a phone screen. We design logos that start with a discovery meeting, progress through sketch, concept and revision rounds, and are delivered with the right files for every use.
From grid to favicon, from favicon to billboard
A logo is built on a construction grid and tested at every size. Change the size from 16 pixels to billboard; see where the full logo stops reading and why a simplified icon is needed.
↳ Drag the slider or click a usage
✓ The full logo reads well at this size.
Example logo; illustrative only.
What's in the logo package?
Discovery meeting
We talk about what the business does, who it sells to, and which competitors it appears next to on the shelf or in search results. Where the logo will be used (signage, packaging, vehicle wraps, web) is also listed at this stage.
Sketch and concept round
Different ideas are explored in paper and digital sketches; directions that are genuinely distinct from one another are selected and presented with their rationale. The number of concepts is set in the quote.
Refining the chosen direction
Letter spacing, stroke weights and optical balance are corrected one by one. The logo is finalized after testing at small sizes, in one color and on dark backgrounds.
Logo versions
Horizontal and vertical lockups, symbol only, single-color and reversed (dark background) versions. We specify which to use in tight spaces, profile pictures and favicons.
Color definitions
For every brand color, Pantone and CMYK equivalents for print and RGB and HEX for screen. A single reference so the printer and the web developer can reproduce the same color.
File package
Source vector file (AI), EPS and PDF for printers and sign makers, SVG for the web, and transparent PNG for everyday use. Folders are named by where the files will be used.
Which logo type
suits your business?
One sample brand, four logo types. The strip below shows how each type holds up as a favicon, a profile picture, embroidery and a sign.
Wordmark (logotype)
Name-ledSmall-size test
Files and rules
you receive
A logo is incomplete without the right file for every place it will be used. The package includes the formats your printer, sign maker and web developer will ask for, plus short rules on how to use the logo.
01_source
02_print
03_web
04_guide
nova_logo.ai
AI (Adobe Illustrator)
The editable source file. Any designer who changes the logo in the future will need this file.
What determines
price and timeline?
Flip the switches: each factor grows the scope of the job in a different way. The exact scope is written into the quote after the brief.
Workload gauge · illustrative
The gauge is illustrative; it shows the relative scope of the job, not a price or a timeline.
Tests we run before approval
A logo that looks great large on screen can become illegible on a small label or in single-color print. Before preparing the final files, we put the logo through these questions.
Let's talk about your project
Book a call ↗Is it still legible as a 16–32 pixel favicon and in a round profile picture?
Does it hold its shape in a black-and-white photocopy, single-color screen printing and on a dark background?
Do fine lines disappear or blur together in laser engraving, embroidery or a rubber stamp?
Is there a similar name or shape in the same sector? If you're considering registration, a search with TÜRKPATENT (the Turkish Patent and Trademark Office) is recommended.
How we
stress-test a logo
If a logo works where it is hardest to use, it works everywhere. We base decisions on the usage list and the one-colour test, not on taste.
About us →From brief to final files
- 01
Discovery meeting
We discuss the business, target customers, competitors and where the logo will be used; a short brief document is approved.
- 02
Research and sketching
Visual conventions in the sector are reviewed and different ideas are explored as sketches.
- 03
Concept presentation
The selected concepts are shown on examples such as business cards, signage, the web and a profile image.
- 04
Refinement and revisions
The chosen direction is developed in detail; revision rounds proceed as specified in the quote.
- 05
Final files
All versions, color codes and short usage rules are delivered as a file package.
Frequently Asked
Questions
The timeline depends mainly on the number of concepts, revision rounds and how quickly your feedback comes in. The exact schedule is set out in writing in the quote after the brief. If you have a deadline such as signage or packaging printing, mentioning it in the first meeting makes planning easier.
The number of concepts and revision rounds is stated clearly in the quote. Revisions cover adjustments to the chosen direction; switching to an entirely new idea after a concept is approved is treated as a separate design round. The clearer the brief, the fewer revisions are needed.
In Turkey, applications are filed with TÜRKPATENT (the Turkish Patent and Trademark Office), and the evaluation is theirs; no registration guarantee can be given at the design stage. Before applying, we recommend searching for similar names and shapes in your classes using TÜRKPATENT's online trademark search and, if a significant investment is involved, consulting a trademark attorney. This information is not legal advice.
A PNG is made of pixels; its edges break up when enlarged. Vector files such as AI, EPS, SVG and PDF can be scaled to the size of a sign, vehicle wrap or trade fair stand without any loss of quality. Printers, sign makers and web developers usually ask for vector files.
Yes. With a well-recognized logo, rather than a design from scratch, we usually simplify it, correct the lettering and update the colors. That way your customers keep recognizing the logo, and old signage and packaging can be replaced gradually.
The logo is usually delivered with its lettering converted to outlines, so you don't need to install the font to use the logo. But if you also want to use the same font on your website, catalog or presentations, you'll need to check the license terms. We also suggest alternatives that are free for commercial use.
Logo design covers the mark itself, its versions, color codes and basic usage rules. Corporate identity includes typefaces, secondary colors, photographic language, stationery and templates along with a comprehensive brand guide. If you'd like to plan both together, take a look at our corporate identity page.