Google Ads
Management

Giving a fixed figure would be misleading, because click costs vary widely by industry and competition. The keywords a dental clinic in Kayseri targets do not cost the same as those of a furniture manufacturer. Before setup, we estimate costs with Google's Keyword Planner and share, with our reasoning, both the minimum budget at which the campaign can gather meaningful data and the budget we recommend.

No. Ad spend is paid directly to Google with the credit card or payment method on your Google Ads account, and Google invoices your company. What you pay us is only the setup and management fee; its scope and amount are stated separately in our proposal.

Once ads are approved, impressions and clicks start coming in quickly. However, automated bidding strategies go through a learning period for a new campaign or after a major change, and costs can fluctuate during that time. A sound evaluation usually needs a few weeks of data. We agree with you at the outset on when the campaign will be evaluated.

Yes. We can set location targeting by province, district or a specific radius around your business. One important detail: Google's default setting also shows ads to people who are merely "interested in" the target area. For businesses serving a local area, we change this to "people in or regularly in" the location. A hotel in Cappadocia does the opposite: it targets people in other cities and countries who are researching the region.

Consent Mode v2 passes the choice a visitor makes in your site's cookie banner on to Google's tags. Google requires it for accounts that collect data from, or show ads to, users in the European Economic Area. That makes it important for hotels hosting international guests and for exporters; for businesses serving Türkiye, we also set it up so measurement works in line with cookie consent under KVKK (Turkey's Personal Data Protection Law).

For service businesses, we usually start with a Search campaign, since it is easier to see and control what you pay for each keyword. Performance Max performs better in accounts that have built up enough conversion data and in e-commerce. If you sell products, Merchant Center and your product feed are at the heart of the work; we cover that separately on our Google Merchant page.

Once a month, we prepare a report covering spend, conversions, cost per conversion, search terms, changes made and the plan for the next month, and walk you through it in a short call. If you like, we also build a live Looker Studio dashboard you can open at any time.

Yes, the existing account is usually kept, since its historical data helps bidding strategies. We first review the account and give you a report on whether conversion tracking works correctly, which keywords the money has gone to and which settings need to change.