YouTube
Advertising
Whether your ad gets watched on YouTube is decided in the first few seconds. We bring together the right format, the right audience and an edit that holds viewers' attention, and manage your video budget in line with your goals.
The first 5 seconds are the ad
With skippable ads, viewers can press “Skip ad” after 5 seconds. If the brand and offer don’t fit in that window, a viewer who skips has watched an ad without knowing whose it was. That’s why we write scripts starting from the hook.
↳ Pick a cut, press play; after 5 s press “Skip ad”
Logo + question
Example 15 s cut; timings are illustrative.
Skippable In-Stream
Ads that play before or during a video and can be skipped after 5 seconds. Set up correctly, it is an efficient format watched only by people who are interested.
Bumper Ads (6 sec)
Short, non-skippable six-second messages that support brand recall and reinforce the main message of longer videos.
Shorts Ads
For the vertical, fast-paced, sound-on Shorts feed, we edit platform-specific short videos that grab attention in the very first second.
In-Feed Video Ads
Ads that appear in YouTube search results and among recommended videos, which users choose to watch by clicking.
Script & Editing Consulting
We provide script recommendations so the brand and the promise appear in the first five seconds, with a clear call to action and an edit that can be cut to different lengths.
Audience & Placement Targeting
We target with custom segments, interests, life events, specific channels and videos, and audiences based on searches people have made on Google.
Video Remarketing
We put people who watch your channel's videos, subscribe or engage with your ads into separate audiences and show them the next message in sequence.
View & Impact Measurement
We report view rate, cost per view, the second at which viewers drop off and the users who visit your site after seeing an ad.
4 Building Blocks of an Ad People Watch
01 · Seconds 0–5
Hook
You need to capture the viewer's attention before the skip button appears. Open with a problem, a question or an unexpected image, and show the brand early.
Scenes are example sketches showing the logic of the cut.
Campaign Types We Run on YouTube
unique people
Video Reach Campaigns
AwarenessCombining bumper, non-skippable and skippable formats to reach unique people at the lowest possible cost.
Scenes are simplified diagrams and contain no real data.
How We Plan YouTube Campaigns
In video advertising, the media plan and the creative are inseparable. Once the goal is set, we shape the video to the format and the audience to the story the video tells.
Let's talk about your project
Book a call ↗We define the campaign goal: awareness, consideration or action
We adapt your existing videos to each format and suggest new edits if needed
We build audiences in layers: cold, interested and already familiar
We keep improving creative and targeting based on viewing behavior
What we pay
attention to
Web, production, design and advertising run in one team; every job starts with a measurable goal and a written scope.
About us →Our Process
Goal & Audience
We define which stage of the funnel the campaign will serve, the target audience and the success metrics.
Video Preparation
Existing videos are assessed for format and length, and editing recommendations are prepared for 6-second, 15-second and vertical versions.
Campaign Setup
The campaign goes live once the campaign type, bidding strategy, audience layers, placement exclusions and frequency cap are set.
Analysis & Optimization
View rates, audience performance and impact on the site are analyzed; weak creatives are replaced and budget shifts toward the most efficient audiences.
Frequently Asked
Questions
They suit any business that can explain its product or service visually, show how it is used, or needs to build trust. They are especially effective for goals such as launching a new product, building brand awareness, explaining a complex service or re-engaging people who have visited your website.
Not always. Videos shot on a phone but well edited, with a clear message, can also perform well, especially in the Shorts and in-feed formats. What matters is grabbing attention in the first seconds and getting the message across clearly. We review your existing videos and tell you which ones can be used and which need to be re-edited.
With skippable in-stream ads on a cost-per-view (CPV) model, you generally do not pay when a user skips the ad before watching for a certain length of time or interacting with it. Non-skippable formats such as bumpers are charged per thousand impressions. The pricing model varies with the campaign type and bidding strategy.
By default, Google shows ads on videos that match your targeting settings. On top of that, we apply content type exclusions for brand safety, and regularly review the placement report to remove unsuitable channels and videos. If you prefer, ads can also be shown only on specific channels and videos.
If the goal is awareness, we look at unique reach, frequency and cost per thousand impressions; at the consideration stage, view rate, cost per view and how much of the video was watched; and for action-focused campaigns, website visits and conversions. At suitable budget levels, Google's Brand Lift studies can also be used.
There is no single ideal length; it depends on the format and goal. Bumper ads are at most 6 seconds. Skippable ads can use longer videos, but the main message needs to land in the first seconds. We usually recommend preparing and testing versions of the same video edited to different lengths.
Ads can bring views and subscribers to your channel, but ad views and organic views are counted separately in YouTube Studio. The real contribution comes when users who discover you through an ad go on to watch other content on your channel and join your remarketing audiences. We can also provide separate support for your channel's content strategy.