Corporate
Identity Design
Corporate identity is the set of rules built around your logo: colors, typefaces, photographic language and how they are applied, from business cards to presentation templates. At the end, we deliver a brand guide that keeps your team, your printer and any other agencies you work with following the same rules.
One palette, every surface
Corporate identity is a system of rules, not a set of separate designs. Change the palette or typeface and every surface, from business card to signage, re-themes by the same rules.
↳ Pick a palette or typeface
Colour palette
Typeface
Rule: main colour max 20% of area
Full Name
Title
New season
One brand, one voice on every surface.
Email signature
Full Name
Title · brand.com
Example brand; colours and fonts are illustrative. In a real project every colour gets Pantone/CMYK/RGB/HEX values.
Color system
Primary, secondary and neutral colors, and how much of each to use. Text and background color pairings are checked for contrast to ensure on-screen legibility.
Typography
Typefaces for headings and body text, a size hierarchy and line spacing. Support for Turkish characters (ğ, ş, İ, ı) and a fallback font for Word/PowerPoint are also defined.
Visual language
The lighting, framing and subjects of photos; icon drawing style; patterns or graphic elements derived from the logo. Visuals produced by different people are recognizably from the same brand.
Stationery set
Business cards, letterhead, envelopes, folders and email signature. Print files are prepared at the dimensions and bleed the printer requires.
Everyday templates
Word or Google Docs letterhead templates for quotes and correspondence, a master presentation template, and social media post and story templates. Your team prepares the right document without needing a designer.
Brand guide
A PDF guide explaining every rule with examples of correct and incorrect use. Sent as a single file to your printer, sign maker or a new agency you start working with.
When do you need
an identity project?
Pick a situation and drag the line: on the left, scattered touchpoints each designed on their own; on the right, the same surfaces under one identity system.
↳ Drag the line or use the arrow keys to compare
A newly founded
business
If signage, business cards, a website and social media are all being prepared at once, the rules are set from the start, instead of designing each piece separately and trying to make them match later.
- Signage
- Business card
- Website
- Proposal
Which sections
does the guide include?
The guide is written so that someone who isn't a designer can open it and make the right call. Sections and level of detail depend on the size of the business and who will use the guide.
Contents
Before we start
what to prepare
Tick what you already have; each item is filed into the brief folder as a document. The fuller the folder, the more productive the first meeting.
An identity that actually gets used
Identities whose guide is written and then forgotten in a folder quickly fall apart. We set up the rules so they are genuinely useful to the people who will apply them.
Let's talk about your project
Book a call ↗Who will use the guide is decided up front: in-house team, distributors, printer, outside agency. The language and level of detail are adjusted accordingly
Colors are checked both on screen and on a print sample; the difference between screen and paper is noted in the guide
Templates are built in the programs your team actually uses (Word, PowerPoint, Google Slides, Canva)
Examples of misuse (stretching the logo, changing colors, placing it on busy backgrounds) are shown visually
Our Process
Review of the current state
All printed and digital materials in use are gathered; inconsistencies and gaps are listed.
Identity direction
One or more directions for color, typography and visual language are presented, demonstrated on real materials.
Building the system
The chosen direction is turned into rules: proportions, hierarchy, spacing, photo and icon style.
Applications
Stationery, templates and priority materials are designed; sample checks are made for anything that will be printed.
Guide and delivery
The brand guide, source files and templates are delivered in an organized folder structure.
Frequently Asked
Questions
A logo is the brand's mark. Corporate identity covers, alongside the logo, the color system, typefaces, photo and icon language, stationery, templates and the guide explaining how to use them. If you don't have a logo yet, the logo is designed first and the identity is built on top of it.
Yes, it's a situation we see often. Only technical fixes may be made to the logo (redrawing it as a vector, clarifying color codes), with the identity system built around it. If the logo has serious legibility problems, we will recommend changes separately and explain why.
Scope matters more than page count. For a small business, a short guide covering the logo, colors, typography and a few applications is enough. Companies with a distributor network or several agencies need a more detailed guide that also includes signage, vehicle, packaging and digital rules.
If the chosen typeface is paid, license terms can differ for desktop, web and app use, and you need to purchase the license in your brand's name. Depending on budget, we also suggest commercially free alternatives such as Google Fonts, and the guide states where each font can be obtained.
Whichever tools your team uses: Word or Google Docs for documents; PowerPoint, Keynote or Google Slides for presentations; Figma or Canva for social media. Print files are provided in Adobe formats (AI, INDD) and as print-ready PDFs.
The guide defines the rules for preparing new materials, so in the future your team, we or another designer can produce consistent work. We can plan new projects such as catalogs, packaging or trade fair stands separately.
Whether logo design is included, the number of materials to apply it to (stationery, templates, signage, vehicles, packaging), the guide's level of detail and how many sub-brands or branches need versions. We work out the scope together in the first meeting and itemize it in the quote.