LinkedIn
Advertising
The most direct way to reach corporate customers: with LinkedIn ads that target decision-makers by job title, company and industry, we deliver qualified B2B leads to your sales team.
Each layer narrows the audience a little more.
On LinkedIn people can be selected by the industry, seniority and company size they declare. Toggle the layers; dots represent example profiles and non-matching ones fade.
↳ Click the filter chips; multiple picks within one layer act as "or"
220
/ 220 matching example profiles
Audience is still broad — the message may get generic.
Illustrative sample data; Campaign Manager shows real audience sizes.
How We Build LinkedIn Campaigns
Success on LinkedIn comes from reaching the right few thousand people, not a broad audience. First we clarify who we are talking to, then we build an offer that will capture their interest.
Let's talk about your project
Book a call ↗We define your ideal customer profile (ICP) and decision-makers together
We narrow the audience by industry, company size and job title layers
We write ad copy suited to a professional audience, with a concrete value proposition
We evaluate the quality of incoming leads together with your sales team
B2B campaign tools that reach decision-makers
Job Title & Seniority Targeting
We reach the people who influence purchasing decisions directly, by job title, job function and seniority level (manager, director, C-level).
Account-Based Marketing (ABM)
We upload your target company list to LinkedIn and show ads only to people at those companies who work in the relevant departments.
Lead Gen Form Campaigns
Forms prefilled with LinkedIn profile data let users request a quote, demo or content without leaving the platform; each form links to your KVKK (Turkey's Personal Data Protection Law) privacy notice.
Sponsored Content
We put your expertise in front of your target audience with native-looking in-feed ads in single image, carousel, video and document formats.
Conversation & Message Ads
Personalized messages delivered to the LinkedIn inbox, with multiple reply options, help us collect event registrations and meeting requests.
Document & Content Distribution
We distribute catalogs, technical data sheets, industry reports or e-books as gated document ads on LinkedIn and turn downloads into leads.
Retargeting
With the Insight Tag, we capture people who visited your website, watched your video, or opened a form without submitting it, and bring them back with a second touchpoint.
CRM Integration
We send form leads to HubSpot, Salesforce or whichever CRM you use, setting up a flow that lets your sales team follow up quickly.
The 4 Layers of LinkedIn Targeting
Audience definition · example
Firmographic
Manufacturing51–1,000 employeesTürkiye- AND
Role & Authority
This layer hasn't been added yet
- AND
Matched Audiences
This layer hasn't been added yet
- EXCLUDE
Exclusions
This layer hasn't been added yet
Ad Formats We Use
Single Image Ad
The core format, quickest to test, built on a clear offer and a strong headline.
Example Industries Inc.
Promoted
How we protect
your LinkedIn budget
On a platform with expensive clicks, our priorities are discipline, a shared language with sales and lead quality.
About us →Four steps from ICP to scale
- 01
Defining the ICP & Offer
We define target industries, company size, decision-maker job titles and the concrete offer to present (a demo, an analysis, content).
- 02
Tracking & Audience Setup
We set up the Insight Tag, conversion events, matched audiences (company and contact lists) and retargeting audiences.
- 03
Campaign & Creative Testing
Different combinations of format, message and audience go live on a controlled budget, and performance is compared over the first weeks.
- 04
Lead Quality & Scaling
Based on feedback from the sales team, audiences are narrowed or expanded, and budget shifts to the campaigns that perform.
Frequently Asked
Questions
They deliver the best results for businesses that sell products or services to other companies (B2B): industrial manufacturers, software companies, consulting and professional services firms, educational institutions and organizations that are hiring. For brands selling low-priced products to individual consumers, Meta or Google is usually more cost-effective.
LinkedIn offers targeting based on job titles, companies and industries that users report themselves, and its audience is made up of more niche, higher-earning professionals. That is why click and impression costs are high. What makes the cost worthwhile is the value a single corporate customer brings, so we base the calculation on customer lifetime value.
LinkedIn sets minimum daily budget limits per campaign, but collecting meaningful data requires a budget above that. We recommend a budget range tailored to your audience size, industry and campaign objective, and review it with you at the end of the test period.
Because Lead Gen Forms are prefilled with the user's details, they usually bring in more submissions, though these can sometimes be less qualified. Sending traffic to your website produces fewer but more considered inquiries. We choose one based on the type of offer, or test both and compare.
Yes. With an account-based marketing (ABM) approach, we upload your target company list to LinkedIn; ads are shown only to people who work at those companies and match the job title or department criteria we select. LinkedIn reports the list's match rate.
On the platform side, we look at click-through rate, form completion rate and cost per lead. What really matters, though, is how many of those leads turn into sales meetings and proposals. That is why we include CRM data in reporting whenever possible.
Ad campaigns work better alongside an up-to-date, trustworthy company page. If needed, we can also plan page updates and regular content posting as part of our social media management service.