ayse_k @ayse_k
Anyone got weekend suggestions? #WeekendPlans
X (Twitter)
Ads
X is the platform that shows what people are talking about right now. We bring your brand into those conversations with the right keywords, relevant audiences and creatives that match the platform's pace.
Live demo · Trends
While the conversation flows, the promoted post slips in at the right moment.
On X, ads appear inside the timeline, in the middle of the conversation. Pick a trend: the timeline shifts to that topic and the example promoted post adapts to the same conversation.
↳ Pick one of the sample trends; hovering over the timeline pauses it
For you#WeekendPlans
mert.y @mert.y
Where's good for Saturday brunch? #WeekendPlans
Example Brand @examplebrand
A small idea for your weekend plan: book in two minutes.
Promoted
can_38 @can_38
Rain on Sunday — indoor ideas? #WeekendPlans
Keyword Targeting
We reach users through what they care about right now: people who have recently posted or searched for specific keywords, or engaged with posts containing them.
Follower Look-Alike Audiences
We build interest-based audiences by targeting users similar to the followers of publishers, experts or competitor accounts in your industry.
Conversation Topic Targeting
Using X's conversation categories, such as technology, sports, finance and gaming, we position your brand message inside relevant discussions.
Trending Moments and Event Planning
For moments known in advance, such as matches, launches, trade fairs, holidays and seasonal periods, we show up on time with a publishing calendar and ready-made creatives.
Video and Image Promoted Posts
We create ads where text and visuals work together: short videos made for a fast-moving feed, single images and carousels.
Follower Campaigns
By recommending your account to users interested in your industry, we build a qualified follower base that will see your future organic posts.
Website Traffic and Conversions
We install the X Pixel and conversion events so that campaigns aimed at site visits, sign-ups or sales can be measured.
Brand Safety
With excluded keywords, sensitive content settings and reply controls, we reduce the risk of your ads appearing next to unwanted conversations.
How We Think
How We Join the Conversation on X
We define the audience and message by examining which words are used in your industry, by which accounts, and in what tone.
𝕏Example feed
your brand OR competitor OR #industry
… your brand …
… competitor …
… #industry …
What We Advertise For
Campaign Objectives
Choose a campaign objective
Example Brand
@eve · example
Promoted
Our X Ads Management Process
A good ad on X reads like a natural part of the feed. We listen to the conversation first, then build campaigns that show up at the right time and in the right tone.
Let's talk about your project
Book a call ↗We listen to what is being said on X in your industry, and by whom
We prepare creatives and budget in advance for predictable trending moments
We write short, clear, on-brand copy that matches the platform's pace
We compare engagement, clicks and video views by audience
How we workWhat we pay
What we pay
attention to
Web, production, design and advertising run in one team; every job starts with a measurable goal and a written scope.
About us →01
A Pace Suited to a Real-Time Platform
Content on X has a short lifespan. We refresh creatives often and don't wear out the audience with the same message for long.
02
The Right Platform Decision
X is not a priority channel for every brand. If your audience isn't active here, we say so plainly and recommend moving the budget to more efficient channels.
03
Sensitivity to Tone
Joining a trending conversation at the wrong moment can hurt a brand. We use careful language with an approval process for sensitive topics.
04
Aligned with Organic
We keep the ad message in line with your account's organic posts, so people who come to your profile from an ad find a consistent account.
05
Clear Reporting
Alongside impressions and engagement, we report cost metrics based on the campaign objective together with the impact on your website.
How we work
Our Process
01
Goal and Fit
We assess the campaign objective (awareness, engagement, traffic, followers) and how present your target audience is on X.
02
Audience and Tracking Setup
Keyword, follower look-alike and topic audiences are built; the X Pixel and conversion events are installed.
03
Creative and Launch
Copy and visual variations are prepared, and campaigns go live according to the trending-moment calendar.
04
Monitoring and Adjustment
Replies and engagement are tracked; underperforming audiences and creatives are swapped out, and results are reported.
FAQFrequently Asked
Frequently Asked
Questions
X is a strong channel for industries closely tied to current conversation: technology, media, sports, finance, gaming, entertainment and event management. It is also valuable for brands that need fast communication during a launch, a campaign announcement or a crisis. If your target audience doesn't actively use the platform, we recommend putting your budget into other channels.
X lets you target users who have recently posted or searched for specific keywords, or engaged with posts containing them. This lets you catch a user's interest in the moment. Keeping the keyword list tight and excluding irrelevant uses is important for spending the budget efficiently.
X may separately offer ad products that appear in the trends list and on the Explore page; their availability and terms vary by country and period. For most brands, the more practical route is to join the conversation by targeting keywords and topic categories related to the trend.
We monitor ad replies regularly throughout the campaign. When needed, we can use reply restriction options, and we make sure customer-service questions are answered according to a response guide agreed with you. If a message draws heavy negative reaction, we recommend pulling it from the campaign and reviewing it.
It depends on the campaign objective: impressions and cost per thousand impressions for awareness, engagement rate for engagement campaigns, cost per click and on-site behavior for traffic campaigns, view rates for video campaigns, and cost per follower plus subsequent engagement for follower campaigns.
X allows flexible budgets at the campaign level. However, the more audiences and creatives you test, the more budget you need to get meaningful results. We recommend a reasonable test budget based on your goals and decide together based on the first results.
Ads perform better alongside a regular, consistent organic account. When needed, we can take on content planning and community management for your X account as part of our social media management service.