Product
Video Production
When shopping online, customers can't touch the product. A good product video fills that gap, showing size, texture, use and what makes it different in a matter of seconds.
Turntable, macro detail, hero light
A product film is built from three shot families: a 360° turn that shows every side, macro that captures texture and craft, and controlled light that makes the product pop. Pick a shot and drag the product to turn it.
↳ Drag the product sideways or use ← → keys · switch shot type
Steps That Make a Product Video Sell
The difference between a video that looks good and one that sells starts in planning. Before we shoot, we get to know the product and its buyer.
Let's talk about your project
Book a call ↗Together we choose the three or four features that drive the purchase decision
We light according to the material: glossy, matte, transparent and metal surfaces each need a different approach
Editing, on-screen text and simple motion graphics make the features easy to read
We deliver upload-ready files in a separate ratio and length for each channel
From the turntable to the vertical ad cut
Turntable & 360° Shots
The product is filmed from every angle with even lighting on a motorized turntable, producing short, seamlessly rotating videos for marketplace galleries and product pages.
Macro Detail Shots
Stitching, texture, surface finishes, buttons and connection points are shown up close with a macro lens, revealing material quality that photos can't convey.
How-To & Demo Videos
We film steps like setup, opening and closing, or changing settings one by one with a hand model. Content that cuts down the "how do I use this?" questions your support team receives.
Motion & Effects Shots
Practical effects such as water splashes, dust, steam and falling parts, plus high-frame-rate slow motion, for dynamic scenes close to a TV commercial.
Marketplace Video Formats
Delivered at the right length, ratio and file size for the product-page video slots on Trendyol, Hepsiburada and Amazon; platform rules are checked before upload.
Ad & Social Cutdowns
Vertical versions for Meta, TikTok and YouTube Shorts that show the product within the first two seconds, with on-screen text so they work with the sound off.
A shoot day in the studio
The set starts as an empty table and is built up layer by layer. Scroll down to see what each step adds to the plan.
Which product video do you need?
Each type of video is watched in a different place, so its length, ratio and edit change too. Switch tabs to see the screen each video is published on.
Example product
₺•••Gallery Video
A 15–30 second, sound-off product video that sits next to the first image on the product page. It shows the product from every angle along with its key features.
We don't film the product,
we film the moment of use
Buyers can't touch the product through a screen. By matching light to the material and the story to the benefit, we fill that gap with images.
About us →Five steps from product to format
- 01
Product & Audience Analysis
We examine the product and read competitor pages and customer reviews to decide which features to highlight.
- 02
Storyboard
A shot-by-shot scene list, on-screen text and video lengths are submitted for your approval.
- 03
Studio Shoot
Products are sent to our studio, or for large products we set up on location; all shots are filmed in a single session.
- 04
Editing & Motion
Editing, color correction, on-screen text and, where needed, simple 2D animations are added.
- 05
Format Exports
After revisions, separate files are delivered for marketplaces, the web and ad channels.
Frequently Asked
Questions
You can ship small and medium-sized products to our studio by courier, or hand them over in person if you're in Kayseri. After the shoot, the products are packed the same way and returned. For products that are hard to move, such as furniture or machinery, we plan an on-site shoot.
At least one undamaged, ready-to-sell unit per model is enough. If usage or effects shots could damage the product (liquid, dust or breakage scenes), we ask for a spare; this is noted in advance in the storyboard.
Yes. Since marketplaces change their video length, ratio and file-size rules from time to time, we check the current seller-panel rules before delivery and export the files accordingly.
Most videos on product pages and social media are watched with the sound off, so we recommend telling the story with on-screen text. A professional voiceover can be added for user-guide-style videos or for YouTube.
Yes. For products in the same category, the lighting and camera setup is built once and the products are shot one after another. This shortens the shoot and keeps the look consistent across the catalog.
For products that haven't been manufactured yet, devices whose internal mechanism needs to be shown, or scenes that are hard to film, 3D animation or a mix of live footage and 3D is considered on a project basis.
The music we use is licensed for commercial use, so you can run it in Meta, YouTube and TikTok ads without copyright blocks.