Technical
SEO
If Google cannot crawl or index a page, or cannot offer users a good experience because it finds the page slow, content work will not pay off. We audit your site's infrastructure, rank the issues by importance and follow them through until they are fixed.
Three metrics, three different fixes
Google measures page experience with three metrics: how fast the main content loads (LCP), how quickly the page responds to input (INP) and how much it shifts (CLS). Each has its own cause and fix — switch the fixes on one by one and watch the gauges.
↳ Toggle the fixes — each one moves its gauge
LCP
4.6 s
Largest content
INP
420 ms
Interaction response
CLS
0.28
Layout shift
Thresholds are Google’s official values (LCP 2.5 s · INP 200 ms · CLS 0.1). Gauge readings are examples.
Indexing and Search Console
We go through statuses in the Page Indexing report, such as "Crawled – currently not indexed," "Discovered" and "Excluded by noindex tag," one by one and find the cause.
Crawl Analysis
We crawl the site the way a search engine does to surface broken links, redirect chains, orphan pages and parameter URLs that are being crawled unnecessarily.
Core Web Vitals
We measure LCP, INP and CLS with real-user field data and fix the causes, such as oversized images, render-blocking files and shifting layouts.
Redirects and Canonicals
We check how 301/302 redirects are used, along with redirect chains and canonical tags, to prevent the same content from being indexed at multiple URLs.
Structured Data
JSON-LD markup for Organization, LocalBusiness, Product, Article, Breadcrumb and other suitable page types, validated with the Rich Results Test.
Hreflang and Multilingual Setup
Reciprocal hreflang tags, x-default and language-specific sitemaps for hotel, exporter and tourism sites with Turkish and foreign-language versions.
robots.txt and XML Sitemap
Correctly written files that tell search engines what to crawl and what not to, with only the pages you want indexed included in the sitemap.
JavaScript and Rendering Checks
On sites built with React, Next.js or page builders, we use the URL Inspection tool to check whether content reaches Google in the initial HTML.
Site Migrations and Redesigns
When the domain, platform or URL structure changes: an old-to-new URL mapping table, 301 redirects and post-migration Search Console monitoring.
Google's page experience metrics and thresholds
The assessment is based on 75 percent of real users' page loads. We read the data from the Core Web Vitals report in Search Console and the field data in PageSpeed Insights.
Metric
LCP (Largest Contentful Paint)
What it measures
How long it takes for the largest image or text block on the page to load
Threshold
Common causes
- Large uncompressed hero image
- slow server response
- render-blocking CSS/JS
INP replaced FID in March 2024. Values between the two thresholds are classified by Google as "needs improvement."
The Issues We Find Most Often in Audits
Watch an example crawl output for each issue to see where the problem is caught and how it gets fixed.
$ crawl https://examplecompany.com/services
GET /services → 200 OK
robots.txt → Allow: /
<meta name="robots" content="noindex"> found (left over from staging)
Search Console: "Excluded by 'noindex' tag"
01 / 04
Pages Blocked by Mistake
A leftover "noindex" tag from a staging environment or a single line in robots.txt can keep important pages out of Google for months. It is one of the first things we check.
Issues rotate automatically; pick one to stop the tour.
What You Receive at the End of the Audit
Open the files in the delivery folder to see an example preview of what each document looks like.
technical-audit-delivery/
Files open one by one; tap one to pin it.
01 · Report
Findings Table
For each issue: a description, the affected URLs, its priority and who will do the work (you, your developer or us).
| Issue | Priority | Owner |
|---|---|---|
| noindex on service pages | High | Developer |
| Redirect chains | Medium | Eve Dijital |
| Missing image alt text | Low | Content team |
Technical SEO or a different SEO service?
Technical SEO deals with the site's infrastructure; it does not write content or earn links. If you are not sure where your problem lies, a short preliminary review lets us tell you which service you need.
This page is for you if
- Your pages are not getting indexed by Google, or you see errors in Search Console
- The site is slow, shifts around on mobile, or the Core Web Vitals report is red
- You are planning a redesign, a domain change or a platform migration
- Your site has several language versions and the right one does not show up in the right country
If you need something else
- The technical foundation is solid, but pages do not appear for the right searchesOn-Page SEO
- You want technical, content and local SEO managed together every monthSEO Services
- The site needs to be rebuilt from scratchCorporate Web Design
- The site is fast and error-free, and what is missing is authority and linksOff-Page SEO
What we need to start the audit
Most of a technical audit can be done from the outside, but Search Console data is essential to fully understand how Google sees your site. We start with the following access.
Let's talk about your project
Book a call ↗At least read access to Google Search Console, ideally full access
GA4 access and, if available, traffic data from previous periods
Access to the site's admin panel or hosting, or a line to your developer
If a migration or redesign is planned, the staging URL of the new site
How we run
a technical audit
Our goal is not a long list of warnings, but fixes that have been implemented and verified.
About us →Our Process
Data collection
We gather Search Console, GA4 and server-side information and run a full crawl of the site.
Audit report
Findings are listed with the affected URLs, prioritized and reviewed together with you.
Implementation
Fixes are made with your developer, or directly by us if we are given access; critical items come first.
Verification
Results are checked through recrawls, Search Console validations and Core Web Vitals monitoring.
Frequently Asked
Questions
Technical SEO is about whether Google can crawl, understand and index your site: indexing, speed, redirects, structured data and so on. Our general SEO service also includes keyword research, content creation, local SEO and monthly management. You can also take technical SEO on its own as a one-off audit and fix project.
The values Google considers "good" are: Largest Contentful Paint (LCP) of 2.5 seconds or less, Interaction to Next Paint (INP) of 200 milliseconds or less, and Cumulative Layout Shift (CLS) of 0.1 or less. The assessment is based on whether these thresholds are met for 75 percent of real users' page loads. INP replaced FID in March 2024.
On its own, most likely not. The 0–100 score in PageSpeed Insights comes from a lab test; for rankings, Google uses real-user data as part of page experience. Speed matters, but how well the content matches the search is far more decisive. We tackle speed issues for both user experience and conversions, and set expectations accordingly.
Some fixes (meta tags, redirects, sitemaps) can be made from most admin panels, and we will apply them if you give us access. Template, server or code-level changes require a developer. We give your site's developer a clear task list and do the post-implementation check ourselves.
Before launch, you need a mapping table that lists every important URL on the old site and links each one to its counterpart on the new site with a 301 redirect. Title tags, internal links and structured data should also be preserved. For several weeks after launch, errors and traffic in Search Console should be monitored closely. We manage this process from start to finish.
It is needed when your site offers the same content in different languages or for different countries; for example, a Cappadocia hotel with Turkish and English versions, or a manufacturer that exports. Each language version must point to the others reciprocally; one-way or incorrect tags may be ignored by Google.
No. Structured data makes a page eligible for rich results; Google decides whether to show them. Some types also come with Google's own restrictions; for example, FAQ rich results are now shown only for certain authoritative sites. That is why we apply markup according to Google's current guidelines and only for types that will actually help.
Unless there is a major change, one or two comprehensive audits a year are enough for most sites. However, a site redesign, a platform change, a new language version or an unexplained drop in traffic calls for an interim audit. For sites on our monthly SEO service, we monitor Search Console continuously.