Banner
Design
An ad creative has to be noticed and understood within a few seconds on screen or a few meters on the road. We prepare size sets for Google and Meta ads, HTML5 animated banners and print advertising from roll-ups to billboards, following platform and print specifications.
One design, every size
The master design is built once; for each ad size the logo, headline, visual and button reflow to fit. Switch between sizes.
↳ Pick a size
New season
Example campaign copy
Ad sizes
One master design; logo, headline, visual and button reflow for every size. Example campaign.
Google Display ads
Landscape, square and logo images for responsive display ads; for uploaded image ads, a set in standard sizes such as 300×250, 728×90, 300×600 and 320×50.
Meta ad creatives
1:1 and 4:5 images for the Facebook and Instagram feeds, and 9:16 for Stories and Reels. We respect the safe area outside the zones covered by interface elements.
HTML5 animated banners
Short animations with limited loops; packages that stay within file size limits and have the click target set up correctly. A static backup image for placements that don't support them.
Size sets from a master design
A master composition is approved first, then re-laid out for each size. In narrow and tall formats the message is shortened; rather than simply scaling down, every size is adjusted individually.
Roll-ups, banners and posters
Roll-ups, vinyl banners, foam boards and posters for trade fairs, stores and events. We account for eye level, reading distance and the bottom section that goes into the cassette.
Outdoor and screens
Billboards, street-furniture panels (CLP), megalights and digital LED screens. Visible area, bleed and resolution values come from the media owner's technical specifications.
Common formats
for Google and Meta
Platforms update their recommended sizes and limits from time to time. The list below is a starting point; the exact list for a campaign is drawn up once the ad type is decided.
Google — responsive ads
Landscape 1.91:1 (e.g. 1200×628), square 1:1 (e.g. 1200×1200), square and landscape (4:1) logo.
Note: Google may crop images depending on the placement; key elements are kept in the center.
Print and outdoor
formats
Each format on a print sheet in its own proportions, with bleed, trim and safe-area lines. Pick a format to reveal its specifics, such as the cassette, grommets, backlight or pixels.
New season is here
Roll-ups
85×200 and 100×200 cm are common. The bottom goes into the cassette; the logo and main message are placed at eye level.
Common mistakes
and how we avoid them
The same ad, first with the mistake and then fixed. Pick a mistake and flip the wrong / right switch to see the difference.
Mistake
Cramming everything into one banner
Fix · Message
Logo, slogan, three products, phone, address and a discount in the same space. The result: none of it gets read. We choose one message and leave the rest to the landing page.
The right message in a small space
Banner design is not a scaled-down poster. People see it while scrolling a page or moving down the road, so we build every design on these four rules.
Let's talk about your project
Book a call ↗A banner carries one message: one product, one campaign or one benefit. The rest is the landing page's job
The desired action is spelled out: "Book now", "Get a quote", "Learn more". A button shape alone isn't enough
If the design reads at the smallest size (e.g. 320×50), the set works; looking good at a large size is not enough
The file size limit is part of the design from the start; heavy photos and long animations are ruled out early
What we pay
attention to
Web, production, design and advertising run in one team; every job starts with a measurable goal and a written scope.
About us →Our Process
Campaign brief
We confirm the goal, placements, list of sizes, landing page and delivery date.
Master design
The composition and message are prepared in one master size and presented for approval.
Size set and variations
The approved design is adapted to every size; test variations are produced if needed.
Checks and delivery
File size, aspect ratios and print specifications are checked; a package named to suit the platform or manufacturer is delivered.
Frequently Asked
Questions
Responsive display ads don't use fixed sizes; you upload landscape (1.91:1) and square (1:1) images plus a logo, and Google combines them depending on the placement. To show your own design exactly as made, uploaded image ads use standard sizes such as 300×250, 336×280, 728×90, 300×600 and 320×50. We work out the list by campaign type together with the team managing the ads.
No. Google Ads only allows HTML5 ad uploads for accounts that meet certain conditions, and it applies limits on file size, number of files and animation length (e.g. animation no longer than 30 seconds). If your account isn't eligible, animated GIF or video formats are considered for the same effect.
Meta has dropped the strict text-ratio rule it used to enforce, but it still recommends using little text in images. We keep the main message short in the image and leave the details to the ad copy.
Because large-format prints are viewed from a distance, they don't need 300 dpi at full size; depending on viewing distance, a much lower resolution is enough. The correct value and dimensions come from the printer's or media owner's specifications. Before designing, we check whether the photos have sufficient quality at that size.
In Turkey, 85×200 cm and 100×200 cm are the most common sizes. Part of the bottom stays inside the cassette, and the most important information is placed at eye level. The exact size and cassette allowance are confirmed with the company producing the roll-up.
It depends on budget and campaign length. For a meaningful test, two or three versions that change a single variable (headline, image or offer) are usually enough. Too many variations on a small budget means none of them gets enough impressions.
Yes, Google and Meta ad management are separate services of ours. You can order only the creative design and run the campaign with your own team, or plan both together with us.