Digital
Design
Over time, your website's images, icons, infographics, newsletters and campaign landing pages come from different hands and stop looking like they belong together. We produce these visuals in a single language, with web performance in mind and in the right formats.
From components to page
Digital design is a system built from reusable components. Add and reorder components on the canvas; the page assembles on an 8-pixel grid.
↳ Add/remove components, drag blocks on the canvas
Landing page · 1440
Add components from the left
↳ Add components; drag blocks on the canvas to reorder · Example design system; content is placeholder.
Every corner of your site in one visual language
Website visuals
Homepage hero images, category and service visuals, blog covers and the share image that appears when a page link is shared (Open Graph, 1200×630). Desktop and mobile crops are prepared separately.
Icon sets
Custom brand icons drawn on the same stroke width, corner radius and grid. SVG for the web; also usable in presentations and print.
Illustration
For subjects that are hard to show with photography: how a piece of software works, a production process, an intangible service. A drawing style your brand owns instead of stock images.
Infographics
Processes, comparisons and data stories. A vertical version to be read on a web page and a version split into parts for presentations or social media are planned together.
Email newsletter templates
Templates for campaign, announcement and newsletter emails, structured so they can be imported into your email marketing tool, and readable on mobile and with images turned off.
Landing page design
Visual design of landing pages for ad campaigns or a single product, delivered developer-ready in Figma as desktop and mobile screens.
A one-off project,
or ongoing support?
An icon set and visuals ahead of a new site, a landing page for a campaign or an infographic for a report. The scope and deliverables list are clear from the start.
Every image exported
for where it will live
An image that looks great on screen slows the page down if it's uploaded in the wrong format or larger than necessary. Every image is exported to the technical needs of where it will be used.
Layers
Frame
Photos and images
WebP or AVIF, with a JPG fallback if needed. About twice the width of the largest size at which they will be displayed (for high-resolution screens).
Export
What we watch for
in newsletter design
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Visuals and page speed
Images prepared for the web need to be light as well as good-looking. Site load speed affects both the visitor experience and how Google evaluates your pages.
Let's talk about your project
Book a call ↗Photos as WebP or AVIF, icons and logos as SVG; images are exported close to the size at which they will be displayed
Large hero images directly affect page load speed (LCP); the threshold Google considers good is 2.5 seconds
2x versions for high-resolution screens and separately cropped images for mobile are prepared
Descriptive alternative text (alt) and meaningful file names for the images are included in the delivery package
From requirements list to delivery
Requirements list
We list which pages, channels and sizes need visuals and gather your existing brand identity files.
Visual direction
The icon, illustration or template style is presented through a few examples and finalized.
Production
All visuals are produced in the approved style, and the sizes and formats needed for the web are exported.
Delivery and implementation support
Named files, alt texts and Figma sources are delivered; we answer your developer's questions.
Frequently Asked
Questions
Website design is a project covering a site's structure, pages, user flows and software. Digital design produces the visuals, icons, illustrations and templates needed for an existing or upcoming site, email and other digital channels. If you want your site built from scratch, take a look at our web design services.
We have separate pages for those: Google and Meta ad creatives are planned under banner design, and Instagram and LinkedIn posts under social media design. They can be produced together in the same visual language.
These formats usually deliver the same image quality as JPG and PNG at a smaller file size. Smaller images help pages load faster. JPG and PNG versions are also provided for older systems if needed.
It is prepared so it can be imported into the template editors of tools such as Mailchimp, Brevo and Klaviyo, or as table-based HTML. Because email clients are not as flexible as web browsers, the layout is kept simple and important text is not embedded inside images.
Source files for illustrations and icons drawn specifically for you are handed over once payment is complete; usage rights are set out in the contract. If licensed stock images or ready-made icon sets were used in the project, their license terms are communicated separately.
Yes. For ongoing needs such as blog covers, campaign visuals and newsletters, we can work from a monthly task list. The monthly scope and priorities are agreed together, and urgent tasks that come up during the month are scheduled against this list.
Simple icon animations and short motion visuals can be prepared. More extensive animation, explainer videos or logo animations are planned under our motion graphics service.