Facebook
Ads
For businesses that want to collect inquiries through forms and messages, Facebook is still one of the most practical ad channels. We set up lead forms and Messenger and WhatsApp campaigns, and track with you whether incoming leads turn into sales.
Where does the person who sees the ad go?
On Facebook the same ad can connect to three different paths. Each has a different number of steps, measurement method and follow-up load; we choose based on your sales process.
↳ Pick a path; click the steps to see details
Upside
Users never leave the app; low friction.
Watch out
Convenience raises the risk of low-intent leads.
Ways to collect leads on Facebook
- 01
Lead Forms
Instant forms that open inside Facebook and partly pre-fill the user's details. We raise the quality of incoming leads with qualifying questions and a review screen.
- 02
Messenger and WhatsApp Ads
Campaigns where people who tap the ad message your Messenger or WhatsApp Business line directly, with a greeting message and ready-made questions.
- 03
Local Audience Targeting
Campaigns aimed at people who live in or are within a set radius of your business, down to district or neighborhood level in Kayseri.
- 04
Customer Lists and Lookalike Audiences
We build custom and lookalike audiences from your existing customer list. The list is hashed in the browser before it is uploaded to Meta, and we check the legal basis under KVKK (Turkey's Personal Data Protection Law) with you.
- 05
Retargeting
We reach people with a second message after they visit your site, watch your video, open a form without submitting it or engage with your Page.
- 06
Catalog and Sales Campaigns
For e-commerce sites, we connect your product catalog and set up dynamic product ads and Advantage+ sales campaigns.
- 07
Business Portfolio and Domain Verification
Your Meta business portfolio, ad account, Page, Pixel and domain verification are set up in your company's name; agency access is granted as a partner.
- 08
Lead Data Delivery
We automatically send form leads to a spreadsheet, email or your CRM, so your sales team never has to dig for them in the Meta dashboard.
4 Settings That Improve Lead Quality in Form Campaigns
Higher Intent Form
Adds an extra review step where users check their details before submitting. Lead volume may dip slightly, but accidental submissions go down.
Qualifying Questions
One or two short questions, such as which service they are interested in, which district they are in or when they want to start, make it easier for your sales team to prioritize.
Same-Day Response
Someone filling out a form may have contacted several companies at once. We set up notifications and CRM delivery so each lead reaches your sales team instantly.
Sales Feedback
Which leads turned into sales can be reported back to Meta. This data helps the ad system find people with similar quality.
Full name
Phone
Form, message or website?
How people reach you after clicking a Facebook ad affects campaign results at least as much as targeting does. We make the choice based on how your sales team works.
Business Page
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Full name
Phone
District
- Best suited for
- Service businesses collecting quote, appointment or callback requests
- What to watch for
- Without qualifying questions and a fast response, quality can drop
What We Check at Setup Account and Tracking Infrastructure
Business portfolio settings
Example screen1/6Business portfolio in your name
The Meta business portfolio is opened in your company's name; you are the admin and the agency is added as a partner.
Facebook ads or a different service?
This page covers Facebook ad campaigns focused on lead forms, messages and local audiences. If your needs are different, the pages below may be a better fit.
This page is for you if
- You want to collect quote, appointment or callback requests
- Your customers usually message you on Messenger or WhatsApp
- You want to reach a broader age group in a specific area of Kayseri
- You are not happy with the quality of the leads coming from your forms
If you need something else
- You will work with visual-first creatives like Reels and StoriesInstagram Ads
- You want to manage Meta, TikTok and LinkedIn under one planSocial Media Ads Management
- You want to reach people searching for your service on GoogleGoogle Ads Management
- You are looking for regular posting and comment management for your PageSocial Media Management
What we ask of you once leads arrive
The results of form campaigns depend heavily on how quickly and how well each lead is handled. That is why we recommend a few simple habits on the sales side.
Let's talk about your project
Book a call ↗Assign one person to respond to leads the same day at the latest
Mark in a simple spreadsheet which leads turned into sales
Reach people who don't answer the phone with a short WhatsApp message
With this feedback, we make the audience and forms better qualified every month
Turning leads
into sales
The points we focus on so that leads from form and message campaigns turn into sales.
About us →From setup to lead quality
- 01
Account and Page review
We check the business portfolio, Page, ad account, Pixel and domain verification, and fill in anything missing.
- 02
Offer and form design
Together we define the offer in the ad, the qualifying questions and the KVKK privacy wording.
- 03
Campaign setup
Audience, placements, budget and creatives are prepared, and lead delivery to you is tested.
- 04
Lead quality tracking
We track how leads convert into sales and adjust forms, audiences and creatives accordingly.
Frequently Asked
Questions
It depends on your target audience. Facebook remains a useful channel for collecting form leads and messages, especially for local services appealing to a broader age range, home and building products, education, healthcare and automotive. Because Facebook and Instagram are managed from the same ad system, we often run both together and shift budget based on results.
Instant forms bring in more leads because the user never leaves Facebook and their details are partly pre-filled, but lead quality can be lower. A form on your website brings fewer but usually more deliberate inquiries. We raise quality by adding a review screen and qualifying questions to forms, and when needed we compare the two approaches with the same budget.
As the data controller, your business must link to its KVKK privacy notice in the form. If you plan to use the collected details for marketing beyond responding to the inquiry, separate consent is required; sending commercial messages by SMS or email requires commercial electronic message consent and registration in İYS (Turkey's Message Management System). We prepare the form wording around this distinction and send the legal content to you for approval.
A WhatsApp Business account must be connected to your Facebook Page. A person who taps the ad writes to that number with a pre-filled message. It is important to decide in advance who will reply and during which hours; otherwise, paid clicks go unanswered.
This is common. Switching the form to the "higher intent" type, verifying phone numbers, adding one or two qualifying questions and responding the same day usually improves quality noticeably. If you tell us which leads turned into sales, we use that data to optimize audiences and bidding.
Yes. We first review the cause of the restriction (policy violation, payment issue, suspicious login, etc.) in Account Quality, then handle the appeal process. Because the outcome depends on Meta's review, we cannot guarantee timing or results, but we work with you on account security and policy compliance so it does not happen again.
No. Both platforms can run in the same campaign with the same budget, and Meta shifts spend toward the placement that performs better. We separate placements when your creatives are specific to one platform or when your audience is clearly concentrated on one of them.