Instagram
Ads
On Instagram, the creative largely determines whether an ad succeeds. We produce correctly sized content for Reels, Stories and Feed that gets to the point in the first second, and manage it through campaigns aimed at messages, form leads, bookings or sales.
One creative, three different screens.
Feed, Stories and Reels use different ratios and different interface layers. Drag the headline; you'll get a warning when it moves under the app interface.
↳ Pick a placement, drag the headline up/down (or use arrow keys)
- Ratio
- 9:16
- px
- 1080×1920
Ratios follow Meta's recommended sizes; safe-zone margins are approximate.
Example campaign headline
Learn more →Ad types we run on Instagram
Reels Ads
For the vertical, full-screen, sound-on Reels feed, we edit short, subtitled videos that get to the point in the first second.
Stories Ads
Ads that appear between Stories and send people to your site, profile or inbox with a single tap; designed with the interface areas at the top and bottom of the screen kept clear.
Feed and Explore
4:5 vertical image and carousel ads. A good fit for product details, menus, room types or showing a process without before-and-after shots.
Direct Message Campaigns
Campaigns where customers asking about prices, bookings or appointments message you directly in Instagram DMs, supported by saved replies and FAQ flows.
Instant Form Ads
Forms that let users leave their details without leaving the app. We set them up with a link to your KVKK (Turkey's Personal Data Protection Law) privacy notice and separate consent boxes where needed.
Partnership Ads
We run an influencer's or partner's post as an ad under their account with the "Paid partnership" label, and check that ad disclosure rules are met.
Catalog and Product Ads
For e-commerce sites, we connect your product catalog and set up dynamic ads that show people the product they viewed, or similar ones.
Placement-Level Analysis
We report what Reels, Stories and Feed each deliver, and resize creatives for the placement where they perform best.
4 Things That Shape an Instagram Ad Creative
eve.studio · Sponsored
Original audio
Creative sizes by placement
Using the same image in every placement leads to cropped edges in Stories and Reels, or text hidden under interface elements. We prepare every creative in at least two aspect ratios.
Feed
Recommended ratio and size
4:5 vertical (1080 × 1350 px) recommended; 1:1 square also works
Things to watch
Put text in the caption instead of cramming it into the image; keep the first line short and clear
Specs follow Meta's current recommendations; we update our creative templates whenever the platform changes them.
Instagram Campaign Setups by Industry
Restaurants and Cafés
Campaign setup
Menu and venue Reels shown within a few kilometers of the business, directing people to DM or call for reservations.
Posts
Instagram ads or a different service?
This page covers paid advertising on Instagram only. For regular posting on your account or ads across multiple platforms, see the pages below.
This page is for you if
- Your product or service is visually strong and your audience is active on Instagram
- You want to advertise with vertical creatives for Reels and Stories
- Your customers usually message you through DMs
- You want to support influencer collaborations with paid ads
If you need something else
- You want to manage Instagram, Facebook, TikTok and LinkedIn under one planSocial Media Ads Management
- You want to reach a broader age group with form and message campaignsFacebook Ads
- You are looking for regular posting and message management rather than adsSocial Media Management
- You need vertical videos to use in your adsSocial Media Video
What to have ready before we start
To get Instagram campaigns started quickly, account access and the visual material you already have are enough. We identify anything missing together in the first meeting.
Let's talk about your project
Book a call ↗A professional Instagram account connected to your Meta business portfolio
The photos and videos you already have; vertical footage is especially valuable
Who will reply to messages, and during which hours
The offer, pricing details or promotion terms to feature in the ad
What matters to us
in Instagram ads
Creative, profile and message traffic: the three parts of an ad that delivers results.
About us →From account check to creative refresh
- 01
Account and profile review
We review the Instagram account's connection to your business portfolio, the Pixel and your profile layout.
- 02
Creative set
Creatives and copy are prepared in Reels, Stories and Feed sizes, with at least two different approaches.
- 03
Launch and testing
The campaign is set up around its objective, and creatives are compared under the same budget conditions.
- 04
Refresh
As frequency rises and results drop, creatives are refreshed and winning approaches are scaled up.
Frequently Asked
Questions
Instagram ads are run through Meta Ads Manager. Your Instagram account needs to be switched to a professional account and connected to a Meta business portfolio. During setup we also connect your existing Facebook Page; if you don't have one and it is needed, we create it in your name.
Yes, you can run ads only on Instagram by selecting placements manually. However, Meta's automatic placements spread the budget across Facebook and other placements too, which often delivers results at a lower cost. If your audience and creatives are Instagram-specific, we recommend manual placements; otherwise, a comparison test.
We don't recommend follower count as a goal on its own; bought or uninterested followers do not help your account's reach. We set up ads for outcomes such as messages, form leads, website visits or sales. Campaigns aimed at profile visits can make sense when an account is new or during a launch.
No. Natural-looking vertical videos shot on a phone often perform better on Reels than studio-produced ads. What matters is getting to the point in the first second, using subtitles so the video works with the sound off, and clear footage. When professional filming is needed, we support you with our social media video service.
Messages arrive in your account and are usually answered by your sales or reservations team, since they have the fastest access to pricing, availability and appointment details. We set up saved replies, FAQ buttons and an automatic greeting message. If you would also like to outsource message handling, it can be planned with set working hours as part of social media management.
Yes. With partnership ads, an influencer's post can run as an ad under their account name; the influencer must grant permission. Under the regulations of the Reklam Kurulu (Turkish Advertising Board), the post must be clearly disclosed as advertising, so we check Instagram's "Paid partnership" label and the wording in the caption together.
There is no fixed interval. It is time to refresh when the number of times the same person sees the ad (frequency) climbs and cost per result rises. With small, local audiences this happens sooner. That is why we prepare several creative approaches at the start of a campaign and flag refresh needs separately in our reports.