Social Media
Video Production
With vertical video, viewers decide in the first few seconds whether to stay. We produce video series for Reels, TikTok and Shorts with hooks, captions and framing built for each platform, and capture most of them on planned shoot days.
The first 3 seconds and the safe zone
In vertical video viewers decide in the first seconds, and text must not hide under the app interface. Watch the sample reels on the phone: the counter at the top shows the hook window, and the safe-zone layer marks where text shouldn’t go.
↳ Swipe up/down on the phone or press the arrows · toggle the safe-zone and UI layers
Nobody tells you this:
HOOK · 3.0s
Hook0–3 s
First 3 s: stop the scroll with a question, result or motion
Message3–12 s
Product, process or story; subtitled (most people watch muted)
Call to action12–15 s
One sentence on what to do: follow, save, link
The parts of a video that stops the scroll
First-Second Hook
How the video opens: a question, the end result itself, an unexpected movement or a clear on-screen promise. We write and shoot several alternative openings for every video and pick the strongest in the edit.
Safe-Zone Editing
The app interface covers the bottom and right edge of the screen. Text, faces and products are kept out of those areas; editing is done on each platform's safe-zone templates.
Captions & On-Screen Text
Most videos in the feed start with the sound off. Speech is captioned and the key message also appears as on-screen text, with spelling and character checks in every language used.
Series Formats
Recurring formats such as 'a day with us', 'frequently asked questions', 'before / after' and 'from the kitchen'. A series gives viewers a reason to follow the account and makes production easier.
Batch Shoot Day
Several weeks of content are shot on a single day, working in blocks of different outfits, corners of the venue and scripts. It is more economical than booking a crew for every video.
Trending Sounds & Music
We follow the sounds and formats gaining traction on each platform. Because business accounts often have limited access to popular songs, we choose from music libraries cleared for commercial use.
Series ideas by industry
Series that viewers recognise and come back to, instead of one-off videos. Pick an industry: the profile, highlights and episodes fill in with that industry's example series.
The moment a room door opens, the view from the terrace on a balloon morning, breakfast being prepared, a sightseeing route recommended by staff. Sunrise shoots in Cappadocia are planned flexibly around weather and flight conditions.
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posts
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followers
Hospitality · The moment a room door opens, the view from the terrace on a balloon morning, breakfast being prepared, a sightseeing route recommended by staff. Sunrise shoots in Cappadocia are planned flexibly around weather and flight conditions.
Door opening
Balloon morning
Breakfast prep
Sightseeing routeEp. 1Door openingEp. 2Balloon morningEp. 3Breakfast prepEp. 4Sightseeing routeSeries: Hotels & tourism
How a batch shoot day
runs
Setup & lighting
Lights and cameras are prepared in several corners of the venue, so moving between setups during the day takes minutes.
Talking videos
Shot in outfit blocks during the hours when the speaker has the most energy. Notes sit next to the camera; nothing has to be memorized.
Movement & cutaways
Details, hand shots, product and venue footage to cut between the talking segments are captured separately.
Hook alternatives
Each video's opening is re-shot with several different lines or movements; the strongest is chosen in the edit or tested in ads.
Ratios and safe zones by platform
Vertical videos are produced at a 9:16 ratio and 1080×1920 resolution. The difference lies in which parts of the screen each platform's interface covers. Pick a platform; the hatched areas show what sits under the interface (approximate, example).
Instagram Reels
- Ratio & resolution
- 9:16 · 1080×1920
- Length
- Keeping it short is recommended; uploads of up to a few minutes are possible
What to watch for
Appears cropped in the profile grid, so the center of the cover image matters.
Platform length limits and interfaces change often; we check the current rules before delivery. Areas covered in ad placements may differ from the organic feed.
The Plan Prepared Before Shoot Day
Shooting a large number of videos in one day depends on every video being written before the set goes up.
Let's talk about your project
Book a call ↗A content plan for the period: which series, which campaign and which special day goes in which week
A short script for each video: opening line, key message, close and the action we want the viewer to take
An outfit and location list, so videos shot on the same day don't look like repeats of each other
Bullet-point talking notes for whoever appears on camera, so delivery sounds natural instead of memorized
A posting calendar and approval flow: videos come to you for approval in publishing order, not all at once
What we watch for
in vertical video
We build series from recurring formats viewers recognise and return to, not from one-off videos; every video is written before the shoot.
About us →How a content cycle runs
Content Plan
We review your account and competitors' content, then agree on series, topics and posting frequency together.
Scripts & Hooks
Alternative openings, talking notes and on-screen text are prepared for each video and sent for your approval.
Batch Shoot Day
Planned videos are shot in order, grouped by location and outfit; openings are recorded in several different ways.
Editing, Captions & Covers
Videos are edited on safe-zone templates, captions and cover images are added, and files are exported per platform.
Post-Publish Review
Watch time, saves and shares are reviewed and the plan for the next period is updated accordingly.
Frequently Asked
Questions
It depends on video length, how many times the location changes and how comfortable the people on camera are. If scripts are written in advance and set in the same venue, a large number of short videos can be shot in a single day. The exact number is stated in the quote once the content plan is ready.
The founder, the craftsperson, the chef or the employee who talks to customers is often the most convincing face. For teams who prefer not to be on camera, we can work with actors or content creators. We recommend getting written consent from employees whose image will be used, and agreeing in advance on what happens to the videos if they leave the company.
Business accounts have limited access to popular songs: TikTok business accounts are restricted to the commercial music library, and some songs are not available to business accounts on Instagram either. Videos with unlicensed music may be muted or cannot be used in ads. That is why we prefer sounds cleared for commercial use.
You can, but videos carrying another platform's watermark (such as the TikTok logo) may be recommended less on Instagram. We deliver separate, watermark-free files for each platform; if needed, the opening text and length are also edited per platform.
The service on this page covers video production. Posting, captions, comment management and reporting can be planned together with our Social Media Management service if you wish.
Yes. For ads we usually cut separate, shorter versions (6–15 seconds) with a clear call to action at the end. Because interface elements in ad placements can cover different areas than in the organic feed, safe zones are checked again for ad versions.
For most businesses that post regularly, one shoot day a month is a practical rhythm. For seasonal businesses (hotels, tourism, restaurants), it works better to shoot more intensively at the start of the season and plan short top-up shoots during it.
Likes alone are not enough. Average watch time, the share of viewers who stay through the first seconds, saves and shares, profile visits and website clicks are evaluated together. If the goal is sales, this data is matched with ad and website tracking.
Publishing the videos and using them in ads
Posting the videos, writing captions and managing your accounts.
Monthly topics and a posting calendar.
Using and testing the videos in Meta and TikTok ads.
Videos shot by content creators in the voice of real users.
Animated text and graphic templates for vertical videos.
Video covers and post designs that match your feed.