One month · example
Batch Production Day
Shooting the month's videos in a single day and preparing the photos in one go is far more sustainable than trying to create new content every day. We group the plan accordingly.
Social Media
Content Planning
Stop rethinking what to post every morning. We prepare next month's topics, formats, post copy and video shot briefs in advance; your team simply produces and publishes.
Live demo · Content pillars
Pick the pillars, let the wheel build the weekly plan.
A content plan isn't fed by random ideas but by a few core themes (pillars) the brand talks about regularly. Toggle pillars and spin the wheel; an example weekly plan appears.
↳ Click slices to add/remove pillars, then "Generate plan"
EducationalBehind the scenesProduct / serviceCustomer questionsCommunity
Example weekly plan
- MonHow-to in 3 stepsEducationalReels
- TueMeet someone from the teamBehind the scenesPost
- WedNew arrivalProduct / serviceStory
- ThuAnswering a real questionCustomer questionsCarousel
- FriA common mistakeEducationalReels
- SatA shot from the workshop / kitchenBehind the scenesPost
- SunKey featureProduct / serviceStory
Topics are illustrative; a real plan is written for the brand's sector and audience.
What's in the calendar
A month ahead, ready line by line
Monthly Content Calendar
The date, platform, format, topic and purpose of every post in a single table. Your team can see at a glance what needs to be prepared that week.
Topic Pool
A list of topics grouped by your brand's content pillars and fed by customer questions and the season, ready to use whenever you need something outside the plan.
Format Recommendations
The best format for each topic: Reels, carousel, single image or story, in a format mix that stays within your team's production capacity.
Post Copy
Captions, opening-line options, calls to action and relevant hashtags, written in your brand voice and ready to publish.
Reels Shot Briefs
An opening line, shot list, on-screen text and suggested length for videos shot on a phone. Whoever is filming just needs to know what to shoot.
Holiday and Seasonal Plan
Religious and national holidays, your industry's busy periods and your own campaign dates are added to the calendar in advance, so there are fewer last-minute posts.
Platform Adaptation
The same topic is planned as a short video on Instagram and as a more formal post on LinkedIn. We avoid copying one piece of content everywhere.
Review of the Previous Month
Before preparing the new plan, we look at last month's posts and carry the topics and formats that worked well into the next calendar.
Sample Calendar
Example weekWhat a one-week plan looks like
The rows below show a sample week prepared for a furniture maker in Kayseri. In the real calendar, each row also includes the post copy and its approval status.
TuesdayUnplanned day
ThursdayUnplanned day
SundayUnplanned day
Monday · Reels
Topic
A craftsman shaping a table leg on the lathe
Goal
Show production quality
A craftsman shaping a table leg on the lathe
Production note
Vertical shot in the workshop, 15–20 sec, on-screen text: "How is this leg made?"
This example shows how the calendar is structured; topics and posting frequency are set separately for each business.
Topic Sources
Where We Find Our Topics
Topic pool
grouped by pillar
01 / 06
Customer Questions
The questions asked most often in DMs, on the phone and in store. Each one is a topic for a post or a short video.
Execution
Keeping the Plan Off the Shelf 4 Working Habits
One month · example
Recurring Series
A formatted series published on the same day each week saves the team from hunting for ideas from scratch every time. For a furniture maker, for example: "A detail from the workshop".
One month · example
Space Left Open
We do not fill the entire calendar. Each week we leave room for current events, a new product or a great moment inside the business.
One month · example
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One Point Person
It should be clear who carries out the plan and who approves it. We review the calendar with this person in a short call every month.
Choosing the Right Service
Content plan or full management?
This page covers monthly planning and copywriting for businesses whose own team does the posting. If you want to hand over a bigger share of the work, or start from the foundations, take a look at the services below.
This page is for you if
- Your own team posts, but struggles to figure out what to share
- You have a designer or an employee who shoots video, but no one to plan
- You want to move to a regular posting calendar prepared in advance
- You want to outsource copywriting
If you need something else
- You want to hand over everything, including design, publishing, comments and messagesSocial Media Management
- You want to define your brand voice, audience and content pillars firstSocial Media Brand Strategy
- You want an outside review of your team's workSocial Media Consulting
- You need the planned posts designedSocial Media Design
What the delivered calendar includes
The calendar is detailed enough that your team can follow it without needing any further explanation.
Let's talk about your project
Book a call ↗The calendar is delivered as a shared spreadsheet or in the planning tool you already use
Each row includes the topic, purpose, format, copy and a production note
A separate shot brief is prepared for video content
The plan is reviewed together with your team in a short call
How we workWhat we focus on
What we focus on
for a calendar you can follow
A plan that can actually be carried out matters more than one that looks good.
About us →01
A plan you can actually produce
We ask how much content your team can produce each week and build the plan around that. An ambitious calendar nobody can follow is more demoralizing than having no plan at all.
02
Topics from inside your business
We draw topics not from generic lists online but from the questions your customers ask, from your sales team and from real moments in your business.
03
We leave room for the unexpected
We keep part of the calendar open for breaking news, a new product or a great moment worth sharing.
04
We build series
Recurring weekly series with a set format (e.g. "Question of the Week", "From the Workshop") make production easier and give followers a sense of rhythm.
05
Copy that is ready to publish
Delivered copy has been checked for spelling and meaning, so your team does not need to rewrite it.
How we work
From topic pool to monthly calendar
- 01
Kickoff call
We discuss goals, audience, product and service priorities, your team's production capacity and your brand guidelines, if you have them.
- 02
Topic pool
A topic list organized by content pillar and a set of recurring series are prepared.
- 03
Monthly calendar
The next month's calendar, copy and shot briefs are prepared and reviewed together.
- 04
Review
At the end of the month we look at how the posts performed and feed that into the next plan.
FAQFrequently Asked
Frequently Asked
Questions
With content planning, we prepare what to post, when and with what copy; your team handles the design, filming and publishing. With social media management, we also take on design, publishing, comment and message management, and reporting.
The core service covers the calendar, copy and briefs. If you do not have a designer on your team, we can also design the posts in the calendar or create your brand templates as an add-on; the scope is specified separately in the proposal. If short videos need to be filmed, they are planned through our social media video service.
We deliver the next month's plan before the current month ends, so your team can start production on time. The exact delivery date is agreed at the start, based on how long your team needs for production.
We usually use a shared spreadsheet, a format everyone can open and comment on. If your team uses a tool such as Notion, Trello or the Meta Business Suite planner, we can prepare the plan there instead.
Yes. In the kickoff call we put together a short framework covering audience, tone and main topics. However, if you want your brand voice, personas and content pillars defined thoroughly and in writing, doing a brand strategy project first will make your plans more consistent.
Every month, before preparing the new plan, we review the previous month's posts: reach, saves, shares, profile visits and messages. We note which topics and formats performed well and update the calendar accordingly. If you grant access, we read this data directly from your accounts.
The purpose of the video, the hook to say or show in the first two or three seconds, the order of shots, on-screen text, the type of audio to use, estimated length and the caption. We write it clearly enough that an employee filming on a phone can carry it out on their own.