AI
Video Production
AI video tools genuinely speed up some jobs, while in others they can't yet replace a camera. We decide together, project by project, which scenes use AI and which use real footage.
From prompt to frame: how AI video is made
A scene description is written, the model produces variations, and the team picks and edits the best frames. Choose a prompt and watch the frames form. We show the limits openly too: every AI piece is labelled and checked by a human.
↳ Pick a prompt · toggle the AI label · click a limit to see where it shows up in a frame
Honest limits
The Limits of AI Video
Knowing these limits from the start helps set the right expectations and prevents legal or brand problems later on.
Let's talk about your project
Book a call ↗A real person's face or voice is used only with that person's explicit written consent; under KVKK (Turkey's Personal Data Protection Law), biometric data is a special category of personal data
The copyright status of some models' training data is disputed. We choose tools that permit commercial use and never imitate well-known characters, logos or artists' styles
Meta, TikTok and YouTube require realistic AI content to be labeled; a 'Made with AI' notice may appear when published
Products, logos and characters can change from scene to scene. For shots where the product must look exactly right, a real shoot or 3D is more reliable
Errors are still common in hands, on-screen text and fast motion; every output is checked frame by frame, and text is added afterwards as graphics
Where we use AI
Concept & Moodboard
Before moving to a shoot or animation, we discuss the visual language, lighting and color palette using AI-generated frames. No production budget gets spent before the idea is clear.
Storyboard & Animatic
A scene-by-scene storyboard and a rough moving draft (animatic). It speeds up approvals and set planning; these frames don't have to be used in the final film.
Backgrounds & Scene Extension
Placing a product or person shot in the studio into different settings, extending the frame to vertical format, replacing skies and removing unwanted objects.
Avatar & Presenter Videos
For training, internal communications and frequently updated explainer videos: a licensed stock avatar, or a digital twin of one of your employees created with their written consent.
Language Versions & Lip Sync
Adapting the voiceover of an existing video into other languages, with voice cloning and lip sync done with the speaker's consent. We recommend having the translation checked by a native speaker.
Ad Variations
Multiple versions of the same ad with different opening scenes, backgrounds or copy, so performance campaigns can test which opening works best.
AI or camera? Choosing by need
Both can be used in the same project. In the brief meeting, we ask this question separately for each scene.
↳ Tap a card to see the reasoning
Needs to assess · 7
Where AI video actually helps
A video is made of layers. For each use case, see which layer comes from a real shoot or classic production and which is generated with AI.
Pre-shoot visualization
Seeing the scenes of a commercial or promotional film before the shoot: lighting, color, location and framing decisions are made from AI frames, so nothing on set is left to guesswork.
- Text & graphicsReal
- AudioNone
- Person / productAI
- BackgroundAI
Documents we provide
at delivery
The lines we draw
when working with AI
For every scene we first ask: “Is AI the right tool here?” Consent, licensing and labeling are documented in writing and handed over with the delivery.
About us →From fit assessment to delivery
- 01
Suitability Assessment
We look at the purpose of the video and decide together which parts will be made with AI and which with filming or animation.
- 02
References & Rules
Brand guidelines, product photos, character references and elements that must not be used are collected.
- 03
Generation & Selection
Many attempts are generated for each scene; consistent, error-free ones are selected and corrected by hand where needed.
- 04
Edit, Sound & Graphics
The selected scenes are edited; voiceover, music, logo and on-screen text are added and color is matched.
- 05
Review & Delivery
After legal and brand review, the video is delivered in the required aspect ratios along with platform labeling notes.
Frequently Asked
Questions
For some jobs yes, for most not yet. It works well for concepts, storyboards, background replacement, language versions and avatar-led explainer videos. But in films that need to show your actual team, facility or product, what viewers see has to be real; for those, we film with a camera.
Video generation models, avatar platforms and audio tools change fast, so we don't tie ourselves to a single tool. What we look at when choosing: commercial usage rights to the output, where uploaded data is stored, and image quality. The tools used in the project are stated in writing in the quote and at delivery.
Yes, but only with the person's explicit written consent and a defined scope of use. Under KVKK (Turkey's Personal Data Protection Law), face and voice count as biometric data, a special category of personal data. If an avatar is being created for one of your employees, what happens if they leave the company should also be agreed in writing in advance.
Meta, TikTok and YouTube require AI content that looks real to be labeled, and some platforms may add the label automatically through their own detection. In addition, using AI to show a feature a product doesn't actually have may be considered misleading advertising under commercial advertising regulations. Before publishing, we decide together which videos are labeled and how.
Tool terms of use generally allow commercial use of the output, but copyright protection for images generated entirely by machine is disputed in many countries; Turkish law also ties authorship to human creativity. Having the script, editing, voiceover and graphics made by people strengthens protection of the film as a whole.
It can noticeably lower costs for work like concepts, variations and language versions. But a quality result requires many attempts, selection, manual correction and editing; it is not a one-click job. For most projects, the most balanced solution is a hybrid approach that combines a short real shoot with AI backgrounds or variations.
We use reference images for products and characters and check every scene against the brand guidelines. Logos, product labels and on-screen text, which AI often distorts, are never left to generation; we add them as graphics in the edit.
Production services often used together
Logo animation, explainer videos and 2D/3D motion graphics.
E-commerce and ad videos filmed with the real product.
Vertical video series for Reels, TikTok and Shorts.
A film that tells your company's story, with script, shoot and edit.
Meta and TikTok campaigns where video variations are tested.